The guiding principles were quality, continuity and close customer relations. He knew that the products were in order, and therefore he was able to offer an extensive product guarantee.
These were important values, which I brought along when I took over his machine shop in 1970.
We must deliver products that we know are in order, and quality, continuity and close customer relations must always be the guiding principles of our business. These values have made AVK grow from a local firm with 5 employees to a group with more than 4,000 employees supplying customers worldwide.
However, this is not all. We want to build an even stronger brand, and as a consequence we want to become the preferred choice of our customers.
This is the best way for us to follow so that AVK ensures its continuity in the years ahead.
Our Expect...AVK brand concept helps us reach an even higher level. We must expect more from ourselves and deliver products and services that live up to and exceed our customers' expectations. This is why I expect that every single one of our employees worldwide will do their utmost to live up to these goals.
The guiding principles and the connections back in time must form the basis of our principles in the time ahead. To choose AVK is the right choice.
Niels Aage Kjær
Owner and CEO