”For Christmas, I wish that we all come together to make the world just a little bit better. Therefore, I have a Christmas game for corporate leaders which I hope you would like to participate in”. These were the words of General Secretary at Red Cross, Anders Ladekarl, written inside the baton that was handed over to Mr. Kjær on Friday November 22nd.
The Christmas baton (Julestafet in Danish) invites corporations to place a Christmas donation for those in need. The baton was handed over personally by Poul Due Jensen, third generation of the pump-dynasty Grundfos. Prior to this, Poul Due Jensen received the baton from an anonymous, and donated an unknown figure for this great purpose.
Kjær happily accepted the challenge; “I am very positive, and I think it is a great purpose. I have always supported the Red Cross and their great initiatives”.